Welcome to the Homethinking.com blog.

With this blog, we aim to have an open conversation with you, letting you know what we are up to and hopefully soliciting some great improvements that you’d like to see on the site. We’ll also throw in real estate related news and other tid-bits you might find interesting.

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(New York, NY - December 6, 2005) - Homethinking.com today unveiled an online directory to help home owners choose an exceptional realtor to sell their house with. The free site helps home owners see what homes realtors have sold in the past, whether the advertised price differed from the final price and what prior customers said about the job they did.

“The housing boom has produced a flood of realtors from which home owners are increasingly challenged to choose from,” said Niki Scevak, Chief Executive Officer of Homethinking LLC. “By distilling massive amounts of data and drawing upon the collective wisdom of prior home sellers, we are able to help home owners make an intelligent decision as to who should sell their most valuable asset.”

Each year home owners in the US spend $70 billion on real estate broker fees. Furthermore, a realtor’s expertise determines whether a house is sold for a good price or a bad one.

Homethinking.com, in beta form, is currently monitoring real estate transactions and marketing data, as well as county records in California and will expand its data collection efforts nationwide in the coming months. Reviews by home owners are available on a nationwide basis now.

“In essence, Homethinking.com amplifies real estate word-of-mouth marketing, both good and bad, providing an objective resume of what the particular realtor has done in the past and what their customers have said about them,” Scevak continued. “For realtors, Homethinking.com provides highly qualified home sellers over a medium on which they are more likely to convert into a sale: the phone.”

ABOUT HOMETHINKING LLC

Homethinking LLC was founded in 2005 by people genuinely interested in helping consumers make better decisions and is backed by a group of entrepreneurs and angels in the technology and marketing industries. The company is based in New York City.

For more information go to http://www.homethinking.com/about.jsp

Contact:

Niki Scevak
Chief Executive Officer
646.723.2322